NamasteI'mRitam,aProductDesignerturningcomplexityintoclarity.

From figuring out what’s worth solving to obsessing over the tiniest details. Previously a Founding Product Designer at a Copenhagen-based EV startup.

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NOT BAD, HONESTLY

FeaturedProject

Smarter charging.
Cheaper every time.

Zeno charges your EV automatically at the cheapest electricity hour of the day, right from your phone.

ZENO

Driven by savings

Designed for simplicity

ZENO

Smart EV Charging Management

As the founding product designer, I helped shape ZENO's EV charging experience from early ideas to launch. The challenge? Figuring out what drivers actually needed, cutting through the complexity, and making everyday charging feel effortless for 5,000+ registered users in Denmark.

From Zero to Launch

Helped shape the product from early exploration to developer handoff, making key UX decisions along the way.

Less Noise, More Clarity

Structured onboarding, charging, and dashboard flows around what drivers actually needed to do.

Built to Scale

Created a reusable, variable-based design system to keep the experience consistent as the product evolved.

The Four-Second Rule

Prioritized battery status and ready-by information so drivers could understand their charging at a glance.

Portfolio recreation of an EV charging experience I worked on at a Copenhagen-based startup. Original product and company details are confidential.

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THERE'S MORE

SelectedProjects

ShopEZ

Kirana billing that begins the moment you point the camera

Making it easier to find, join, and play local sports games

MOBILE APP

PRODUCT CONCEPT

SPORTS

Smart Agriculture IoT App

Turning live field and crop data into something a farmer can act on

AGRITECH

IOT

MOBILE APP

EV Charging Startup Website

From launch to 5,000+ users for a Copenhagen EV startup

An interior design studio's identity, built outward from its M monogram

LOGO DESIGN

VISUAL SYSTEM

INTERIOR DESIGN

A RECENT FLEX

More ThanExpected

What started as a random chai conversation about viral music websites turned into Devi Paksha, our own little Durga Puja experiment. A mix of Bengali nostalgia, Mahalaya music, and a bit of vibe coding that somehow turned into something much bigger than we expected.

Devi Paksha

A Digital Ode to Puja

An interactive digital experience bringing together Bengali culture, nostalgic music, Mahalaya and the atmosphere of Durga Puja.

In the first 2 days

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Unavailable: the Devi Paksha website is offline for now, taking a post-Puja break.Watch the Reel

OBLIGATORY INTRODUCTION

A Bit AboutMe

Namaste! I'm Ritam Biswas, a Product Designer with a CS background. I started out in graphic design and illustration, mostly chasing good visuals, until I realized there's more to design than making things look pretty.

These days, I enjoy figuring out what's worth building, why it matters, and how to make it work. From untangling messy problems to obsessing over the tiniest details, I guess I never really stopped loving the visual side of things either.