NamasteI'mRitam,aProductDesignerturningcomplexityintoclarity.

Previously a Founding Product Designer at a Copenhagen-based EV startup.

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NOT BAD, HONESTLY

FeaturedProject

Smarter charging.
Cheaper every time.

Zeno charges your EV automatically at the cheapest electricity hour of the day, right from your phone.

ZENO

Driven by savings

Designed for simplicity

ZENO

Smart EV Charging Management

As the founding product designer, I shaped ZENO's EV charging experience across research, information architecture, UX, UI and developer handoff, helping bring the core charging journey into focus for 5,000+ registered users in Denmark.

Product Design

Owned the design end to end, from early exploration through developer handoff.

Experience Architecture

Organised onboarding, charging and the dashboard around the actions users need.

Design System

A reusable, variable-based component system that keeps the product consistent as it grows.

Four-Second Experience

Prioritised battery status and ready-by information for a focused charging journey.

Portfolio recreation of an EV charging experience I worked on at a Copenhagen-based startup. Original product and company details are confidential.

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THERE'S MORE

SelectedProjects

ShopEZ

Kirana billing that begins the moment you point the camera

Designing a simpler way to discover and join local sports games

MOBILE APP

PRODUCT CONCEPT

SPORTS

Smart Agriculture IoT App

Turning live field and crop data into something a farmer can act on

AGRITECH

IOT

MOBILE APP

EV Charging Startup Website

Copenhagen EV website for a startup reaching its first 5K+ registered users

An interior design studio's identity, built outward from its M monogram

LOGO DESIGN

VISUAL SYSTEM

INTERIOR DESIGN

A RECENT FLEX

More ThanExpected

It started with a chai conversation about viral playlist sites and one question: why not make one for Durga Puja? We built Devi Paksha, blending Bengali culture, nostalgia and Mahalaya music. I focused on UI design and illustrations, with light UX refinements.

Devi Paksha

A Digital Ode to Puja

An interactive digital experience bringing together Bengali culture, nostalgic music, Mahalaya and the atmosphere of Durga Puja.

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OBLIGATORY INTRODUCTION

A Bit AboutMe

Namaste! I'm Ritam Biswas, a Product Designer with a CS background. I started out in graphic design and illustration, mostly chasing good visuals, until I realized that a beautiful interface means very little if nobody can use it. That shift from visual design to UX is what eventually led me to Product Design.